Arizona bill bans companies from tracking you to change prices

Difference in pricing; prohibition; penalty

Introduced· 2026-01-20

Who's it for

Who's it for: Everyday People

What it means for you

10/10Helps you

Good for everyday people ·

Plain‑English summary, cross‑checked against the official bill text.

This bill stops companies from using your personal data to secretly charge you a higher price than someone else.

Our take

What we think, in plain words.

Have you ever noticed a flight or hotel get more expensive after you search for it a few times? This bill targets that kind of creepy pricing. It makes it illegal for companies to use your personal data, location, or browsing habits to charge you a customized price. Even better, it bans the fine print that blocks you from suing them in a real court, meaning you can actually team up with other customers to hold them accountable.

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The facts

What the bill actually says, no spin.

Makes it illegal for companies to use your personal information or tracking data to set a customized price.
Fines companies up to $3,500 every time they break this rule.
Allows standard discounts like senior citizen rates, loyalty programs, and mailing list promos.
Voids fine-print contracts that block you from joining a group lawsuit against companies that break this rule.