Online stores must tell if algorithms raised your price

ALGORITHMIC PRICING DISCLOSURE

Introduced· 2026-04-27

Who's it for

Who's it for: Everyday People

What it means for you

8/10Helps you

Good for everyday people ·

Right removed

Plain‑English summary, cross‑checked against the official bill text.

This bill would force online sellers to warn you if they use your personal data to raise prices and let you opt out to get the normal price.

Our take

What we think, in plain words.

Companies are using your browsing history and data to secretly charge you more than other people. This bill would drag that practice into the light. It would force online stores to show a clear warning if an algorithm bumped up your price. Better yet, it would let you say no and demand the regular price. The catch is that you could not sue a company yourself if they break this rule, and it leaves insurance companies off the hook entirely. But it would still be a massive win for your wallet and your privacy.

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The facts

What the bill actually says, no spin.

Requires online stores to display a warning if they use your data to raise your price.
Gives you the right to opt out and pay the normal baseline price.
Bans companies from using your race, religion, medical history, or sexual orientation to set prices.
Allows normal price changes for things like shipping costs, sales, or loyalty programs.
Exempts insurance companies and banks from following these rules.
Stops regular people from filing their own lawsuits to enforce the law.